Bernardo Medina is an artist, entrepreneur, creative, strategist, author of The Sofrito Manifesto book series, communicator and artist​based in Puerto Rico. ​

He studied Humanities, Theatre and Education at the University​of Puerto Rico. He then did a Master's degree in communications and later an MBA​in International Business and Marketing in Connecticut and Luxembourg. His point​of view as a creative has earned him to make great and memorable efforts, for the​advertising industry of Puerto Rico. As a plastic artist, he has stood out for his pop​approach to the codes of the countryside of his island. His passion for color and​innovation have led him to exhibit in Madrid, Havana, Miami, New York and to be an​insatiable idea hunter.